Amul: The Cooperative Model that Empowered India's Dairy Farmers
Amul: The Cooperative Model that Empowered India's Dairy Farmers. In the world of dairy production, Amul stands as a shining example of how the right business model can completely transform an industry, uplift an entire community, and create a self-sustaining ecosystem. Amul, short for Anand Milk Union Limited, is not just a dairy brand; it is a cooperative revolution that has empowered millions of farmers across India. The Birth of Amul: A Revolutionary Idea The story of Amul begins in 1946 in Anand, Gujarat, where farmers faced the harsh realities of unfair prices set by middlemen and large milk traders. In response, Amul was created under the leadership of Sardar Vallabhbhai Patel and Tribhuvandas Patel to give dairy farmers a fair chance to thrive in the market. The goal was simple: empower farmers by providing them with a cooperative platform to directly market their milk and dairy products, bypassing the exploitation of intermediaries. With the establishment of Amul, farmers ...